The food industry grows every year, and companies are always looking for new and inventive ways to expand their market globally. Perfecting the product and ensuring it’s delicious is one thing. The packaging is another. Here are some essential characteristics of food packaging design.
Preserved Freshness
The packaging is no good if consumers open it and taste stale and inedible food. The biggest characteristic to consider is the preserved freshness. The packaging needs to seal and lock everything inside.
Once the product goes on the shelf, there’s no telling how long it will take to sell (hopefully not long). But even during a short time period, air can do a lot of damage to the food inside. When consumers open the packaging and go for the first bite, it needs to taste like you just made the product for them.
Customer Convenience
No one wants to break out heavy-duty tools to get to their food. Don’t make it difficult for the consumer to get to the prize. Protecting the food inside doesn’t require complicated packaging.
The opening process should be straightforward. Additionally, make the packaging storage friendly. Not all consumers finish their snacks in one sitting, so consider using flexible packaging with a Ziplock seal to preserve freshness. Flexible packaging is beneficial because it’s easy for consumers to store and recycle.
Product Protection
What packaging method will ensure the product arrives in one piece? When selecting an option, always keep the distribution process in mind. Naturally, you hope the transportation runs smoothly.
However, there’s a lot of exchanging hands between your manufacturing plant and the distribution center. Therefore, the packaging needs to be durable and ensure the food on the inside doesn’t turn into a crumbled mess. Otherwise, you’ll gain a bad reputation.
Brand Recognition
Lastly, brand recognition is always important. After securing the good on the inside, you need to ensure consumers know who they’re buying from. Always include your brand in the packaging.
Ensure that the brand reflects your reputation and goodness on the inside of the package. Also, consider who your target audience is. You want to appeal to things that will intrigue them so that they feel compelled to make a purchase.
Remembering the essential characteristics of food packaging design guarantees loyal and satisfied customers.
