Monetization

Launching Moms

by Angel Amy on March 26, 2012

We were thrilled to have two great guests up to our swank Upper West Side studio recently for an engaging session about a new website, Launching Mom, designed to help moms who are also entrepreneurs connect and share resources.

Those two guests were Heather Reinhard (@ThetaMom) and Corine Ingrassia (@ComplicatedMama) who are also bloggers, with the sites Theta Mom and Complicated Mama, respectively.

With so many women-owned businesses starting up (especially online) and looking for a community and resources, Corine and Heather want Launching Mom to be their go-to place. They joined the Blogging Angels to talk about collaborating, grass roots promotion, and balance.

This week’s links

Heather and Corine built their site on the Ning platform, which is easy to maintain, and scalable. Mom Bloggers Club is also built on Ning.

Heather is a brand ambassador for MomAgenda.com.

Trumpeting Media and Splash Creative are examples of partnerships with more than two partners.

Qwips.com started out as a husband-and-wife team, but investors don’t like married couples.

Nancy cites Silicon Valley Moms as a good reason to make sure you have a partnership agreement in place just in case problems arise.

Between the offensive ads and the elephant kerfuffle, GoDaddy.com is a very divisive company in the mom blogging community. Making a rock video out of an elephant hunting trip didn’t help.

Liz Gumbinner made very good points after the Super Bowl as to why David Beckham in his underwear is OK but the GoDaddy.com girls are not.

Kim Moldofsky’s (Mom Impact) presentation at Blissdom (you can see the slideshow here) about what bloggers make was anonymous, but Cecily K’s (Upper Case Woman) post for MomCrunch was not.

Amy gave her Golden Halo to Houzz.com, which is basically home design porn. Many thanks to Jill Asher for telling her about it.

Rebecca gave her Golden Halo to the new weekly podcast on Slate about grammar, Lexicon Valley.

Corine gave hers to all of the bloggers who showed support for Susan Niebur and her family in the time leading up to Susan’s death, and Audrey McClelland while her husband Matt was in the hospital.

Nancy gave hers to a new anonymous blog, Snaps to my Wild Hair, which she thinks is written by her friend Alice, but doesn’t know for sure.

And Heather gave a bonus halo to KidzVuz.com, since co-owners Nancy and Rebecca are the very definition of Launching Moms.

You can listen to the podcast below, or subscribe on iTunes. Don’t forget to give us a great rating!

To download this episode to your computer directly: right click here, then click “save link as”

We’d love for you to weigh in! Leave a comment, we’ll talk back.

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What is a sponsored post really worth?

by Angel Amy on February 14, 2012

Recently Cecily K. posted a very interesting slideshow on Babble’s MomCrunch laying out how much 25 bloggers charge for sponsored posts. She included a formula for how to get to a starting point for how much to charge if you have no idea. The blogger numbers and the formula started a fantastic discussion, both on Twitter and in the post’s comments, and we used the post as a jumping off point for our own discussion on what sponsored posts are worth, when we work for free, when we work for products and trips and access, and when we flat-out think companies are trying to take advantage of us.

This is the closest that a couple of us have gotten to yelling at each other across the table. Money does that.

Whether you agree or disagree with what Cecily posted, it’s a fascinating subject, and I think we could have talked about it for hours – not just the numbers, but whether or not bloggers should be giving up this info publicly. Angel Amy was one of the bloggers who participated in the survey, and she thinks it’s important to get those numbers out there, to help other bloggers in their negotiations. What do you think? Is it just tacky, or is it time to lay it all out there and help each other make more money?

This week’s links

Jessica Gottlieb listed the highest sponsored post rate in the survey, at $1,000.

Kred.ly is a new-ish site that is giving Klout a run for its money in gauging twitter influence.

The post we discussed originated with another post of Cecily’s, Mommy Bloggers for sale: $7!

We’ve all done sponsored posts through the Clever Girls Collective.

Amy, Rebecca, and Julia Beck attended a fabulous, delicious party hosted by Jennifer Perillo. Thanks, Jennifer!

Amy gave her golden halo to an article in Digiday about why publishers are betting on sponsored posts.

Heidi gave a golden halo to all of the mom bloggers who’ve had babies lately, who have been posting fabulous pictures of their adorable little babies, including Jessica Shyba and Jen Rabulan-Bertram.

Nancy gave halos to Family Travel Forum, Traveling Mom, Norwegian Cruise Line, and Omni Hotels for sponsoring and/or running the recent Family Travel Conference.

Rebecca gave a halo to all of the Social Media Women out there who took down the Susan G. Komen Foundation, and to Joanne Bamberger for her excellent new website, The Broad Side.

You can listen to the podcast below, or subscribe on iTunes. Don’t forget to give us a great rating!

To download this episode to your computer directly: right click here, then click “save link as”

We’d love for you to weigh in! Leave a comment, we’ll talk back.

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…And you wind up with a kick-ass podcast episode about running a collective, working with brands in a mutually-beneficial way, and (most importantly), getting paid for your work. Because as Cat Lincoln put it in the podcast, “Nothing says ‘I love your work’ like money.”

Clever Girls Power Strips (2)The Blogging Angels were thrilled to have two fantastic co-founders of the The Clever Girls Collective as guests for this podcast, recorded at BlogHer 11 in San Diego: Sheila Dowd (left; @xiaolinmama) and Cat Lincoln (right; @DearBadKitty). The vetted group of bloggers who make up the Clever Girls Network was conceived as the Clever 100, then quickly became the Clever 1,000, and now has over 3,500 members – and the company turns a profit. No small feat in two years. So listen in as we discuss how this all came about, and where it might lead.

This week’s links:

The Clever Girls have run four or five thousand contracts through electronic signature company Echosign – check it out.

Nancy recently participated in a Clever Girls sponsored post project (sponsored by Bing) about how social media has changed her life.

If you love the Clever Girls’ newsletter, thank Kristy Sammis! (@KristySF)

The other Clever Girls co-founder, Stefania Butler, always knows the next big thing. She’s a social media psychic. (@citymama)

Cat’s advice for starting a business? Get a really kick-ass lawyer (theirs is Deb Ludwig).

Nancy had high praise for the open mic night at BlogHer, especially the reading by Erin Kotecki Vest (@QueenofSpain).

As always, Chris Brogan is hurting for page views, so we’re giving him some link love.

Nancy’s Golden Halo went to the women behind the BlogHer open mic event, the Listen To Your Mother Show.

Heidi in KiyonnaIn a fit of shameless brown-nosing, Amy gave her Golden Halo to the Clever Girls’ “Ladies who Tech” brunch at BlogHer.

Heidi gave her Golden Halo to Kiyonna, makers of beautiful clothing for women size ten and up, which gave Heidi a gorgeous  red dress during her Momtrends make-over.

Rebecca gave hers to the collective feeling of being at BlogHer with all of these other amazing women.

Sheila gave a Golden Halo to the women who run BlogHer, Lisa Stone, Elisa Camahort, and Jory Des Jardins. She also gave one to the ladies who came to BlogHer who weren’t sponsored.

Clever Girls Power Strips (1)Cat gave a Golden Halo to the Clever Network, and also to all of the first-time conference goers.

And last, Sheila gave props to Sarah (@GoonSquadSarah) who excited our techie sides and creative sides by producing power strips and nail polish for the Clever Girls to give out at BlogHer.

You can listen to the podcast below, or subscribe on iTunes. Don’t forget to give us a great rating!

To download this episode to your computer directly: right click, then click “save link as”

We’d love for you to weigh in! Leave a comment, we’ll talk back.

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L-R: Nancy, Rebecca, Nicole, Heidi, and Amy

This week the Blogging Angels were joined by our very first mom blogger/entrepreneur guest angel, Nicole Feliciano editor and owner of MomTrends.  We dished on PR and press events for bloggers, debated the role of bloggers vs. journalists, took on the ever complicated subject of compensation and discussed the future of sponsorship and ad models on blogs.   It’s a delicate and important talk you won’t want to miss.  And if there’s one takeaway from this week please let it be that you should NEVER work for a chance to win a giftcard.  NEVER.

This Week’s Golden Halos:

Heidi singled out Melissa Chapman aka @madijack for her insightful and honest article about religion.

Amy threw out some extra pointy Devil horns to the NYC Dept. of Education for trying to shoehorn a charter school into Amy’s kids’ public school.  Forget Waiting For Superman – her school has super parents who aren’t going to take this lying down.

Nancy highlighted Gazelle.com which will take and pay you for your old electronics and recycle them in an environmentally friendly way.

Rebecca wants everyone to read Dan Zarrella’eye-opening article and analysis on ProBlogger about when the best times and days are to blog, Facebook, tweet.

Nicole gave a sparkly kudos to Clever Girls Collective for valuing bloggers time and work and making brands do the same.  The Angels agree!

Here are links to other things we discuss this week:

Lifetime Fitness worked with Nicole and understood and met her needs in order for her to attend and experience their newest club in Long Island.

360 Public Relations and Devries PR are two firms that Heidi admires for their respectful handling of mombloggers and their acknowledgement that our time is valuable.

Olay worked wonderfully well with Nicole sponsoring a creative and out of the box sponsored campaign.  As did Yoga Stuff Plus.

And a shout out to Norma Rosenfield and her incredibly spot on and well planned Disney events for Disney Consumer Products.

For mom bloggers looking to join a collective like Clever Girls here are some more great organizations that treat bloggers right (and pay them!)

The Motherhood

Role Mommy

Mom Bloggers Club

Babycenter

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Blogging For Dollars: How To & How Not To

by Blogging Angels on October 27, 2010

Mom bloggers and money: if you’re not Dooce or The Pioneer Woman, is there any to be made?

The good news is, yes.  This week the Blogging Angels discuss how their blogs make them money, whether directly through advertising and sponsored posts or indirectly through conference sponsorships or freelance writing jobs.

The bad news?  For most of us, blogging will not be a path to getting rich.  But money isn’t the only reason we’re blogging, right?  If we just wanted to make money we’d go work for somebody else!

Our Golden Halos (plus some devil horns!) for the week:

Rebecca gave devil horns to NYC School Food, for still serving chocolate milk with HFCS when there are many other chocolate milk options out there.

In contrast, Rebecca gave her halo to Wellness in the Schools.

Nancy gave her halo to @ProBlogger, because he can help you make money with your blog.

Heidi gave her golden halo to Another Lunch, which gives great ideas on making interesting lunches for your kids.

Amy gave her halo to Liz at Mom 101, for being a brilliant voice of reason in the sometimes hyper world of mom blogging.

And we also discussed…

Amy had great success with Blogads.com back when her main blog was FilmingInBrooklyn.com, but not so much on SelfishMom.com

OpenSky is a completely new way of selling products through your blog, and Ted Rubin is always happy to answer questions.

Adsense also did not work well for Amy, but some blogs make a ton off of Adsense ads.

It’s not just all about blog stats: your reach on Twitter and Facebook is important too.

Some different ways to track stats are Google Analytics, Alexa, Compete, and Quantcast.

PhD In Parenting had a good post about the HFCS debacle (as did Mom 101).

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