Recently Cecily K. posted a very interesting slideshow on Babble’s MomCrunch laying out how much 25 bloggers charge for sponsored posts. She included a formula for how to get to a starting point for how much to charge if you have no idea. The blogger numbers and the formula started a fantastic discussion, both on Twitter and in the post’s comments, and we used the post as a jumping off point for our own discussion on what sponsored posts are worth, when we work for free, when we work for products and trips and access, and when we flat-out think companies are trying to take advantage of us.
This is the closest that a couple of us have gotten to yelling at each other across the table. Money does that.
Whether you agree or disagree with what Cecily posted, it’s a fascinating subject, and I think we could have talked about it for hours – not just the numbers, but whether or not bloggers should be giving up this info publicly. Angel Amy was one of the bloggers who participated in the survey, and she thinks it’s important to get those numbers out there, to help other bloggers in their negotiations. What do you think? Is it just tacky, or is it time to lay it all out there and help each other make more money?
This week’s links
Jessica Gottlieb listed the highest sponsored post rate in the survey, at $1,000.
Kred.ly is a new-ish site that is giving Klout a run for its money in gauging twitter influence.
The post we discussed originated with another post of Cecily’s, Mommy Bloggers for sale: $7!
We’ve all done sponsored posts through the Clever Girls Collective.
Amy gave her golden halo to an article in Digiday about why publishers are betting on sponsored posts.
Rebecca gave a halo to all of the Social Media Women out there who took down the Susan G. Komen Foundation, and to Joanne Bamberger for her excellent new website, The Broad Side.
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We’d love for you to weigh in! Leave a comment, we’ll talk back.