The Blogging Angels hit the Toy Fair at the Javitz Center in New York, and came away with some good info about business in general – because as much as we like to think of toys as happy products having to do with happy kids, it’s actually a 22 billion dollar a year business. Toy fair is a trade show, similar to CES but with more women (who are wearing more clothing), and happy primary colors.
So what did we talk about this week?
For the second year in a row Amy spoke on a panel at the Engage Expo, about how to engage moms online.
Nancy and Rebecca went to hear Moshi Monsters creator and CEO Michael Acton Smith speak about entering the online kids’ world space, and both proclaimed his speech phenomenal.
We all love Melissa & Doug, although most of our kids are sadly out of that stage.
Rebecca really loved Activision’s Skylanders, Spyro’s Adventure.
Amy was careful to preserve the correct memory of Big Pussy Bonpensiero, making this (hopefully) the first and only blog post about Toy Fair to include the word Pussy.
And of course we had to talk about the whole Toyota debacle. Heidi gave an early Golden Halo to Shelly Kramer’s crack investigative reporting regarding Toyota and how they were included – without their knowledge – in a PR disaster. Some other notable mentions were Liz Gumbinner’s take on the whole thing, and Dear Crissy’s post which got the ball rolling in the first place.
This week’s Golden Halos:
Heidi gave her Golden Halo to the Shelly Kramer piece about the Toyota mess.
Amy gave hers to a Gizmodo post about a prototype doll from Mattel. Creepy squared.
Nancy gave her Golden Halo to Blog Hop, which helps you get traction when you write about certain topics, and share the love for others writing about the same topic.
And Rebecca gave hers to a Kissmetrics post (shared by the good folks at Alltop) about the demographic break down of social media.
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I have been meaning to listen to this, just getting around to it. I just wanted to point out, that I absolutely did not “sign up” for anything at this Mommy Networks site. I received an email from them (a cold email) several months ago, asking if I would be interested in advertising for companies with button ads on Dear Crissy.
I hit my canned responses button in Gmail, and forwarded my rate sheet. I don’t research every company who asks about advertising, I just send them my rates. Apparently, they took the liberty of adding my name to a mailing list.
Not that anyone aside from me cares about this, but, there it is.
Hi Crissy, I actually care a lot – that’s a big distinction. Sending someone your rates is simply not blanket permission to add you to anything (I know you know this, but I’m reiterating it for other readers). Thanks for the clarification.
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