March 2011

The Business of Blogging

by Angel Amy on March 28, 2011

Whether you blog to make money, influence people, share your writing, or a combination of all of these, there are some tools you should have in your toolbox to help you make the most of opportunities that come your way. In our latest podcast we talk about the business of blogging: rate cards, press kits, media kits, contracts, headshots, and more.

Should you post your ad rates on your site? What should go into your media kit? Which blog stats should you share with potential advertisers? The Blogging Angels – Nancy, Amy, Rebecca, and Heidi – answer these questions and more. And we bitch a little about Facebook, just because.

This Week’s Links:

It’s A New Day, by Esther Crawford

Google Analytics

How to determine the value of a social media mom, by Holly Pavilka

Reasons to Hate

Microsoft Office Support

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What we’re harping on!

by Angel Amy on March 19, 2011

Mobile etiquette: is that phrase rapidly becoming an oxymoron? Are the little devices we carry with us everywhere turning us into anti-social jerks? Or are they just amplifying the jerkiness that already existed in some users? We discuss this and much much more on our latest podcast!

Here are some links from this week’s podcast:

Three of the four Angels attended a mobile etiquette event hosted by Intel, during which mobile habits were discussed.

Did you know that you can set your child’s iPod so that it can’t go over a certain volume? Directions are here.

Very exciting: Nancy and Rebecca recently launched KidzVuz, a video review site for kids.

Angel Amy was included in a recent New York Times Magazine article by the fabulous Lisa Belkin, regarding her completely anal retentive disclosure policy.

And now for our Golden Halos:

Angel Rebecca gave horns to an article on BNet.com attacking mom bloggers, specifically mentioning “friend of the podcast” Momtrends. Go read Jennifer James’ response, but don’t give the original article any more traffic!

Angel Amy recently “ran” (jogged, walked and crawled) Disney’s Princess 1/2 Marathon, and was pissed off to read a babble article dissing the tiara and costume aspect of it.

Angel Nancy had a big horn for the government wanting to shut down Planned Parenthood. Boo!

So that’s it for this week! What do you think about giving your kids mobile devices to play with in restaurants? And why is it considered so much worse to sit on a bench in the playground with your BlackBerry than with a newspaper or book? Chime in on Facebook.

Please note: the  Windows phones mentioned during the podcast were given to the Blogging Angels free of charge by Microsoft.

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Reader questions and giveaway issues

by Angel Amy on March 10, 2011

If you’ve got questions, we’ve got answers. And if you do giveaways on your site, you’ve got to listen to this podcast.

We love answering listener questions, since it gives us a chance to act like know-it-alls. So please, keep those questions coming! You can tweet us, @BloggingAngels, or email us, BloggingAngels@gmail.com.

Nancy Horn, of TheProductMama.com, asked a question about what happens when a pr contact leaves a company.

Our second question comes from – we think – @MoreThanMommy: What do you do when a brand switches agencies?

Then, we moved on to a topic that affects a lot of bloggers, and we’re guessing that most bloggers don’t do enough to protect themselves: giveaways. Nancy and Rebecca attended a seminar run by a law firm dealing with giveaways, and shared their knowledge.

Remember the Hannah Montana contest kerfuffle?

And that RIAA thing that I mentioned? It’s this. And it was ridiculous.

Be careful not to act like you’re representing a company if you have nothing to do with that company. We talked about this last week!

And now for this week’s Golden Halos:

@Marinka sent this Amy‘s way a couple weeks ago: Lost in the Chaos wrote about her fifth anniversary of finding out she had cancer. It’s gut-wrenchingly moving.

Heidi gave hers to Stephanie Smirnoff, of deVries PR, for a post on her site PR Mama discussing advertorial vs. edvertorial.

Rebecca gave hers to Unexperienced Mom‘s Blog Conference Newbie site, which has a ton of valuable info about conferences.

And Nancy gave her Golden Halo to Rebecca’s Twelve Week Blog Shape-Up Plan on Mom Blogger’s Club. Go Rebecca!

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Toy Fair: big business

by Blogging Angels on March 4, 2011

The Blogging Angels hit the Toy Fair at the Javitz Center in New York, and came away with some good info about business in general – because as much as we like to think of toys as happy products having to do with happy kids, it’s actually a 22 billion dollar a year business. Toy fair is a trade show, similar to CES but with more women (who are wearing more clothing), and happy primary colors.

So what did we talk about this week?

For the second year in a row Amy spoke on a panel at the Engage Expo, about how to engage moms online.

Nancy and Rebecca went to hear Moshi Monsters creator and CEO Michael Acton Smith speak about entering the online kids’ world space, and both proclaimed his speech phenomenal.

We all love Melissa & Doug, although most of our kids are sadly out of that stage.

Rebecca really loved Activision’s Skylanders, Spyro’s Adventure.

Amy was careful to preserve the correct memory of Big Pussy Bonpensiero, making this (hopefully) the first and only blog post about Toy Fair to include the word Pussy.

And of course we had to talk about the whole Toyota debacle. Heidi gave an early Golden Halo to Shelly Kramer’s crack investigative reporting regarding Toyota and how they were included – without their knowledge – in a PR disaster. Some other notable mentions were Liz Gumbinner’s take on the whole thing, and Dear Crissy’s post which got the ball rolling in the first place.

This week’s Golden Halos:

Heidi gave her Golden Halo to the Shelly Kramer piece about the Toyota mess.

Amy gave hers to a Gizmodo post about a prototype doll from Mattel. Creepy squared.

Nancy gave her Golden Halo to Blog Hop, which helps you get traction when you write about certain topics, and share the love for others writing about the same topic.

And Rebecca gave hers to a Kissmetrics post (shared by the good folks at Alltop) about the demographic break down of social media.

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