The terms “swag” and “freebie” get thrown around the blogging world with wild abandon. But what do these terms really mean? What constitutes swag, and is a freebie really free? Are these products yours to do with what you wish, or are there unwritten rules about giving away or selling “free” products?
This week The Blogging Angels discuss the strange phenomenon of this new-ish form of advertising, where products are spread far and wide to mom bloggers in the hopes that something good will get written.
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We love to talk, but some things you have to see for yourselves. Here are some links from the podcast:
Yup, we’re still talking about BlogHer, since swag is always a contentious issue at the mother of all female blogger conferences.
Despite the fact that Amy wasn’t invited to the Nate Berkus launch party, she still loves him and will be his new show‘s biggest fan.
Did Verizon overstep its bounds demanding that a blogger un-sell the phones she received to review?
Amy’s sponsor for BlogHer10 was eBay Classifieds, a free, local classified listing site.
Heidi writes for Techlicious.com, check it out!
We mentioned the new-ish FTC guidelines for paid product endorsements a few times – check them out for yourself, or take a look at PR pro Sarah Evans’ excellent summary.
Beth Feldman (Role Mommy) didn’t want to get paid in Pop Tarts. Who can blame her? They’re tasty, but they don’t pay the mortgage.
But what about getting paid in Jill Sander clothing (as Rebecca’s aunt did) or Frigidaire appliances (as Amy did)? They won’t pay the mortgage either, but would their value make it more worthwhile? Hmmm…
Amy discloses her brand relationships in a way that borders on ridiculous, but at least you can’t accuse her of being vague. Check our her disclosure page here, or steal this version for yourself.
The NJ Moms Blog and NYC Moms Blog (along with the rest of the SV Moms Group blogs) are no longer posting anything new, but there’s still a wealth of old posts to be read.
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And don’t forget, we’re looking for a tagline to end each podcast with. Leave your suggestions in the comments, and we’ll give a big shout out and link to you if we end up using yours!
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